Founded by professional pilots, Trendspek is driven by a vision for safer, smarter and more confident asset management, but lost in a sea of 'digital twin' competitors offering inferior models. As a result Trendspek needed a way to build a modern and credible brand, take it to market, and most importantly, clearly and powerfully convey its distinction in a crowded, confusing market.

Digital Twins were first invented decades ago, by NASA, and now, thousands of different models exist, targeted at different sectors. Though digital twins themselves have evolved over time, and their application has become more specific to the industry they support, our language hasn't keep up, and a lack of clarity exists around what exactly you'll get, when you sign up to 'digital twin software' in any given industry.

• Implemented brand foundations, articulating Trendspek's unique value proposition and brand pillars
• Delivered an impactful, relevant and differentiated brand identity
• Guide them to new category definition and naming
• Installed a marketing director to guide strategy and implementation
• Undertook interviews with key clients to deliver high-authority social proof in the form of detailed case studies
• Provided day-to-day strategic direction, including supporting the appointment of an internal marketing coordinator