As espresso Displays built their flagship product, the founder team were swamped with the increasing demands of growth (the pains of success). All while facing the challenge (and opportunity) to expand their market. Placing their world-changing product into the hands of the people that needed it was crucial for success. They were also trying to identify the right people to work with, initially going down the route of expensive agencies and media houses.

When we first started working together with espresso we saw what they needed was experienced marketing support, not spending tens of thousands on a creative idea. By starting with looking at their overall business objectives, we were able to work out what they needed from a marketing partner and recommended they use BeingIconic as an outsourced CMO.

• Expanded the focus from enthusiastic early adopters to a far larger, but more skeptical, early majority audience. Evolving from a great product to a market fit brand.
• CMO and sales advisory.
• Business value proposition, vision, mission and purpose.
• Full brand identity relaunch (guidelines, packaging, digital assets and partner recommendations).
• Founder journey mentoring and support.
• Helped increase sales by over 500% in two months.
• Helped them save significant costs across the business.
• Developed a marketing budget that works on a ROI model (for every marketing $ spent, whats the ROI).
• Helped across business planning, branding, sales channels and establishing partnerships.