So what was the challenge? The big banks were failing SME property developers despite a significant need for homebuilding in Australia. Cash savings were also at a record low with interest rates, creating a unique opportunity to serve both sides of the market.

Fouded in the UK in 2014, CrowdProperty quickly became UK's leading property-specialist peer-to-peer lender. Australia was identified as the priority next market, with requirements to found the Australian entity, raise capital for local self-sufficiency, recruit a team during a COVID shutdown and introduce peer-to-peer lending.

• Co-founded CrowdProperty Australia
• Co-led the successful raise pre-seed round (oversubscribed by 50%)
• Built out the go-to-market plan, investor deck and creative platform showcasing CrowdProperty's unique value propisition
• Installed a highly capable team for maximising growth including CEO, CMO, Sales and Investment Director
• Delivered local proof of concept with off platform fully funded first development * Built out investor network
• Launched to press and industry